often a distraction, zapping employee productivity throughout the day, however it can also be the way to open up opportunities that may never have existed. It'll become clearer that social media is a necessary part of doing business nowadays.
CEOs Need To EvolveDespite the fact that a 2013 study showed over eighty percent of those surveyed feel it's important for CEOs to act on social media, there are still various CEOs who decline to participate. These CEOs are busy meeting face to face with potential clients and networking within the community. Meanwhile, their younger counterparts are checking for mutual connections on LinkedIn and crunching numbers to determine the success of their Twitter campaigns. Both modes of operating have their advantages, requiring professionals to strike a balance between their online lives and real-world networking. however with additional customers turning to the web to seek out information about a business, a comprehensive online presence is becoming more and more crucial to a business’s success. just as retailers like Best Buy and Wal-Mart must learn to keep up with Amazon’s forward-thinking marketing techniques, old-school businesses must find ways to reach out to this new generation of
social media-obsessed shoppers.
Upstarts PrevailInterestingly, some of the foremost businesses are tiny startups that have learned to use technology to achieve a foothold. Instead of shelling out countless dollars for a super Bowl ad, these corporations learn to generate buzz by making viral content and encouraging shares and likes. Once a product or service becomes the one everyone seems to be talking about, customers gravitate toward it, desperate to learn more. The best part about social media marketing is that it can be deployed without spending millions of dollars out of pocket. If businesses handle it on their own, it costs nothing but the time of the person doing the updates. The worst but, however, is that the results aren’t always as immediate and powerful as they are with an upscale advertising campaign. Professionals should wait patiently as a slow buzz is generated, using analytics and sales numbers to work out whether or not their efforts are paying off.
Customer-Driven ChangeAs businesses continue to attempt to redefine themselves in this new technology-driven world, customers are crucial to those changes. While a CEO might not be needed to spend all day retweeting revered colleagues or posting insightful comments on Facebook, it's necessary that they notice the value of social media in driving decisions. Realizing that value is the opening move toward starting to look at the numbers and use them to drive decisions. How many client complaints came through Twitter last month? Which posts on Facebook received the most “likes.” Social media-savvy CEOs notice the insight that may come from gathering statistics on that information and use it to gain an edge over the competition. As social media continues to influence everything businesses do, everyone from the CEO to the new summer intern will need to understand the part it plays in daily duties. Those professionals will be forced to keep up or be left behind. however it’s equally vital that professionals balance their social media efforts with face-to-face networking and traditional
advertising to remain in contact with the customers who aren’t on social media round the clock.